TACA to lead Avianca brand consolidation next year

Washington DC
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TACA Group airlines will lead the brand consolidation process for the merged AviancaTaca group in the first half of next year.

After agreeing to merge three years ago, Avianca and TACA settled on consolidating under the brand of the former in June.

The combined Avianca brand will be rolled out beginning in the first half of next year, starting with TACA in El Salvador, Líneas Aéreas Costarricences (LACSA) in Costa Rica, Transamerican Airlines in Peru and Aviateca in Guatemala.

In the second half, Ecuador's Aerogal and Colombia's Tampa Cargo will also be folded under the Avianca brand.

"The goal is to position the airlines under the Avianca brand as the leading airline in Latin America and the traveller's favourite," says Roberto Kriete, chairman of the board of Avianca.