TRIP selects Sabre solutions as it eyes new codeshares

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Brazil's TRIP has selected Sabre Airline Solutions' so-called SabreSonic customer sales and service (CSS) solution, as part of a broader plan to cultivate codesharing opportunities to reach new markets and customers.

SabreSonic CSS is a customer-focused reservations system, which will "also enhance the airline's revenue through sales of new products", says Sabre.

TRIP has also chosen other Sabre tools to improve efficiencies and cut costs, as well as several operational and marketing and planning solutions from Sabre.

"The adoption of Sabre's solutions is part of the recurrent growth demands at TRIP, which needs a more advanced technology platform to serve its markets in an even more efficient manner. With this, we will also be able to increase client loyalty, with personalized travel experiences - and codeshare opportunities to reach new markets and clients," says TRIP marketing and sales director Evaristo Mascarenhas.