United changes fares structure at two hubs

Washington DC
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United Airlines today implemented a new fares structure in key business travel markets in an effort to boost revenues.

The bankrupt carrier says it is offering 40% off regular one-way coach fares for travel in markets to and from its two biggest hubs, Chicago and Denver, as well as thousands of markets reached through connecting service. No minimum or Saturday night stays are required, although discounted tickets will be nonrefundable. United says that customers able to purchase the tickets seven days in advance will receive discounts greater than 40%.

“United has been listening to our customers and testing variations of this new fare concept for more than a year in numerous Chicago and Denver markets,” says company senior vice president of sales and reservations Chris Bowers. “We have been adjusting the tests over time and analyzing the results, and we are now ready to implement on a broader basis.”