Airlines today implemented a new fares structure in key business travel markets
in an effort to boost revenues.
bankrupt carrier says it is offering 40% off regular one-way coach fares for travel
in markets to and from its two biggest hubs, Chicago and Denver, as well as
thousands of markets reached through connecting service. No minimum or Saturday
night stays are required, although discounted tickets will be nonrefundable.
United says that customers able to purchase the tickets seven days in advance
will receive discounts greater than 40%.
has been listening to our customers and testing variations of this new fare
concept for more than a year in numerous Chicago and Denver markets,” says
company senior vice president of sales and reservations Chris Bowers. “We have
been adjusting the tests over time and analyzing the results, and we are now
ready to implement on a broader basis.”