Virgin America will add San Jose, California to its network when it launches non-stop service between the city and Los Angeles from 1 May.
The California-based carrier will operate four times daily on the route. "The addition of flight service to SJC will expand the airline's presence in the greater Bay Area and bring new competition and economic growth to the region," says Virgin America.
The airline's chief executive David Cush says that San Jose, which is important to Silicon Valley travellers, deserves more flight options.
Virgin America will operate out of San Jose airport's new Terminal A.
The airline will compete against American Eagle, United Airlines, Horizon Air and Southwest Airlines on the route, schedules in Innovata show.