Virgin America plans to add another transcontinental destination to its network on 18 November with the launch of flights from Los Angeles and San Francisco to Fort Lauderdale, Florida.
The carrier plans to offer two daily roundtrip flights from each city to Fort Lauderdale.
Airline CEO David Cush says the "South Florida market has always been at the top of our list. It is a world-class destination and an important tourism and business travel market that, until today, was served by little or no non-stop competition from the West Coast".
Both Spirit Airlines and Delta offer a single daily flight from Los Angeles to Fort Lauderdale using Airbus A319 and Boeing 737-800 aircraft respectively, according to schedules from Innovata. Southwest offers connecting service between the two destinations. Currently JetBlue and Delta serve the San Francisco-Fort Lauderdale market through one-stop connecting service.
Virgin America serves three transcontinental markets from both Los Angeles and San Francisco - Boston Logan, New York JFK and Washington Dulles.