Virgin Atlantic Airways has announced that it will not operate its Manchester-Las Vegas service over the winter 2013/14 season.
The airline says its year-round daily flights from London Gatwick airport to Las Vegas will continue as normal.
But its twice weekly Manchester service will be grounded when the winter season starts on 27 October 2013. The route will be restored in March 2014.
"These are still challenging times for the airline industry," says a Virgin spokesperson. "With external factors such as high fuel prices and APD [air passenger duty], we have to deploy our aircraft to routes with the right level of demand to be financially viable."
Rival British Airways operates year-round flights from London Heathrow airport to Las Vegas, plus thrice weekly seasonal flights from Gatwick.