VivaColombia has confirmed plans to enter international markets in 2014, coinciding with an internal restructuring.
While no details have been revealed so far, VivaColombia's chief commercial officer William Shaw tells Flightglobal that "it is very likely that [ViviaColombia] will start international operations in 2014".
However, he says that the announcement made by Peru's Minister of Foreign Trade and Tourism, Jose Luis Silva, is premature as VivaColombia's "board has not yet taken a final decision of international flights".
Shaw admits that Lima is among the possible candidates for international routes of the Medellin based airline. "We are analyzing all international destinations to which a low cost operation is viable and which are within the range of our Airbus A320 aircraft", he says.
In order to further develop VivaColombia's low cost organization and eventually develop its international network, the airline has hired Barry Biffle, currently chief marketing officer of Fort Lauderdale-based Spirit Airlines, as its new chief executive as per 15 August.
Biffle will replace Mike Scücz, who was brought in as interim CEO in January. Scücz headed the 2006 launch of VivaColombia's Mexican corporate sibling, VivaAerobus, and later oversaw the luckless Spanair restructuring attempt. He will remain with the airline for a "transition period".