Volaris sets July launch and starts California ticket sales

Washington DC
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Mexican low-cost carrier Volaris plans to make its service debut in the US with flights to Oakland and Los Angeles starting on 1 July.

Volaris will link both its Toluca hub and Guadalajara with daily flights to both destinations.

Ticket sales began today as partner Southwest Airlines has enabled its passengers to book Volaris flights via a link on its website to the Volaris booking portal.

While it is too early to tell how many bookings or how much revenue the link will generate, the Dallas-based airline will receive a commission from each Volaris flight booked via the link, Southwest SVP marketing and revenue management Dave Ridley says in the Southwest blog.

The link is the latest move for the carriers, which are preparing to start codesharing next year.

Southwest plans to outline which routes will be included in the codeshare agreement in the first half of 2010, Ridley says.

The agreement comes as Volaris aims to fly to 12 international destinations by 2013, Volaris CEO Enrique Beltranena says in a statement. To that end, the airline applied for and received regulatory approval to launch Toluca-Fort Lauderdale, Florida, flights. But Volaris has not set a launch date for the new service.

A tentative deal Southwest reached with its pilots in March puts caps on the capacity allowed in transborder codeshares. Those caps could be lifted if Southwest achieves certain fleet targets.