Best Airline Website
Who’s this category for?
Commercial airlines – big or small
Criteria: The Best Airline website is awarded to the website that demonstrated a superior user experience, including an intuitive and clear user interface (design and navigation), reliability and security, and a depth of information (both flights and corporate).
Judge: Mark Pilling (Editor Airline Business)
interface makes booking, changing and cancelling flights simple. Also features numerous other capabilities. Includes Nuts About Southwest Blog.Judges liked:
it is just the best. Enjoyable user interface. Helpful for regular Southwest fliers. Conveys a good level of engagement with the brand and the carrier. The blog is cool too.
Features: new site design incorporating various innovations and improved design elements.
Judges liked: A dynamic site, engagement with the customer, investor relations section is great.
Features: standard transactional capability expected of a global network airline. Includes product tours of unique servicing points. Web 2.0 functionality, with downloadable travel search widgets and RSS feeds. Language and country-site combinations for different audiences.
Judges liked: most impressive of the shortlisted network carrier sites.