Wisconsin start-up plans Orlando service in May

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A start-up airline will launch service on 25 May between Green Bay, Wisconsin and two US cities using a Boeing 737-800 acquired on a wet-lease from Sun Country Airlines.

MetJet's founders have spent several years developing interest and the carrier now has 190 investors in Green Bay, said chief executive Michael Heisman.

The carrier's primary goal is to offer a direct flight from Green Bay to Orlando, Florida, Heisman told FlightglobalPro. It will be offered three days a week, starting on a Friday.

MetJet also will transport passengers from Green Bay to Minneapolis-St. Paul, he said, but that is only because the aircraft used for the Orlando route is based at the Minnesota airport.

"The Minneapolis to Green Bay [route] is more of a ferry flight but we're selling tickets," Heisman said.

The direct service to Orlando is intended to capture local traffic that now must either drive about 185km (115mi) from Green Bay to Milwaukee, or take a less convenient flight during the work-week from nearby Appleton, Wisconsin, Heisman said.

Allegiant Air, for example, transported 9,000 Green Bay area residents from Appleton to Orlando last year, but another 20,000 locals made the drive to Milwaukee, Heisman said.

"We don't have to take traffic away from Allegiant to be successful," he added.

MetJet's business plan also hopes to eventually launch routes to four other major cities, including Dallas, Texas; Fort Myers, Florida; Phoenix, Arizona and Washington, DC, he said.

Any such expansion will be driven by the availability of aircraft. For example, if there is an aircraft available to be leased that is based in Phoenix, that city will take priority over the other possible destinations, Heisman said.