Which categories to enter
Best Airline Website
Who should enter? Commercial airlines – national, regional and charter
Criteria:
The Best Airline website will be awarded to the website that demonstrates a superior user experience. Judges will be looking for an intuitive and clear user interface through design and navigation, reliability and security, and a depth of information on flights, eg fleet information, route maps, timetables, live flight information, clear costs, ease of booking, online check-in, and corporate information.
Best Airport Website
Who should enter? Airports
Criteria:
The Best Airport Website will be awarded to the website that demonstrates a richness and depth of information for travellers and visitors. Judges will be looking for a recognition of diversity of user needs through navigation of site to various elements including flight (arriving, departing and connecting) and airport information (travel to and from and terminals), media resources, airline information and keeping users entertained while in transit such as shopping, restaurants etc.
Best Aerospace Manufacturer Website
Who should enter? Airframers and Tier 1 systems manufacturers
Criteria:
The Best Aerospace Manufacturer Website will be awarded to the airframer or Tier 1 systems manufacturer that demonstrates clear site navigation and design, for example, inventive use of interactive graphics to present product information and technical specifications and orders information.
Best Enthusiast / Community Website (New Category)
Who should enter? Aviation forums and discussion websites
Criteria:
The Best Enthusiast/Community Website will be awarded to the website that demonstrates social interaction between its users through serious and light-hearted discussion, sharing of information including user-uploaded videos, photographs, blogs, use of social networking. Entrants should demonstrate strong levels of audience engagement and interactivity.
Best Online Innovation
Who should enter? Anyone who has developed or implemented something new and cool on the web in 2009
Criteria:
The Best Online Innovation recognises the most original and ground-breaking online innovation during 2009. Judges will be looking for examples that demonstrate originality of ideas that have proved successful in the its objectives.
Best Use of Social Media (New Category)
Who should enter? Companies, organisations and individuals that have been actively engaging in the use of social media to enhance their offerings
Criteria:
The Best Use of Social Media recognises the most effective use audience engagement to promote information or services through extensive use of Web 2.0 tools to increase awareness of brand or product. The entrant should demonstrate a clear use of multimedia, together with originality and prove its effectiveness.
Best Blog
Who should enter? Aviation and aerospace bloggers
Criteria:
The Best Blog will be awarded to the blogger who is able to demonstrate success in generating and getting involved in serious or light-hearted discussions on the subject of aviation and aerospace. Judges want to see a strong track record in the use of all multimedia tools at their disposal and clear evidence of interaction with the blog’s readership and community.
Who should enter? Any new website that’s involved in aviation or aerospace, both commercial and non-commercial
Criteria:
The Best New Aviation Website will be awarded to a website that has launched since January 2008 and achieved clear success within its field of activity. Judges will be looking for a site that has established a strong brand identity in its market along with intuitive site navigation and design and quality of content.