Online Campaign of the Year (new category)
Aerospace companies must demonstrate a creative approach to online marketing to promote a brand, product or initiative.
Criteria: This campaign will have made effective use of rich media and/or social media tools to expand exposure beyond traditional delivery mechanisms.
Launch of the Year (new category)
This award recognises the company or individual who has achieved the most impactful launch of a new online development during 2010. This launch will have made a notable impact in the aviation/aerospace arenas.
Criteria: Judges are on the lookout for evidence of impact in the marketplace, effective brand awareness and clarity of vision leading through to focused design and usability.
Best Use of Social Media
This category recognises the most effective use of social media to build audience engagement. The winning company/individual will have intuitively embraced new methods of interacting with their community.
Criteria: Judges will be looking for evidence of improved audience engagement, a clear understanding of what works with regards to social media & networking, and a genuine sense of community.
Best Use of Digital Technology (new category)
This category will be awarded to the company demonstrating genuine innovation in a digital product during 2010. This could be a website, an element of a website, a mobile or iPad application, an interactive magazine - in fact anything digital!
Criteria: The judges will recognise the most original and ground breaking development and will be looking for evidence that a company/individual has reached a wider audience online through their digital strategy. Entrants should provide evidence of how the technology has delivered against its original objectives.
Blog of the Year
This award is for the aviation or aerospace blog that demonstrates success in covering a topic, attracting visitors, and encouraging audience engagement.
Criteria: Judges want to see a strong track record using multimedia tools with clear evidence of interaction with the blog's readership and community, and recognition from within the industry/sector.
Website of the Year
This award is for aviation or aerospace-related company that has established a leading online position within its marketplace. The winner will have built up a strong brand identity, successfully reached its target audience, showcased its products and services through intuitive site navigation and design, and delivered quality content.
Criteria: Judges are looking for a site that demonstrates a superior user experience, stands out among competitors, and has a strong track record of development and innovation.