Flightglobal Webbies 2011

 

Categories (and criteria)

  • Best Mobile App
  • Best advertising campaign  of the year
  • Best Blog
  • Best Use of Social Media
  • Best website 

 

Best Mobile App (new category)

Criteria: As people become more dependant on mobile devices, industries are realising the value of incorporating mobile applications.

Judges will be looking for aerospace companies to demonstrate mobile app useability, performance, design and relevance.

Entrants (individuals across the entire online aviation community, airports, airlines, aircraft manufacturers) should provide evidence of how the technology has delivered against its objectives.

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Best Advertising Campaign of the Year (new category )

Criteria: This award recognises the company or individual who has achieved the most impactful launch of a new online development during 2011. This campaign will have made a notable impact in the aviation/aerospace arenas.

Judges want to see evidence of the campaign’s impact in the marketplace through effective brand awareness and clarity of vision.

Entrants (individuals across the entire online aviation community, airports, airlines, aircraft manufacturers) should provide evidence of the campaign’s success against its objectives.

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Blog of the Year

Criteria: This award is for the aviation or aerospace blog that demonstrates success in covering a topic, attracting visitors, and encouraging audience engagement.

Judges want to see a strong track record using multimedia tools with clear evidence of interaction with the blog's readership and community, and recognition from within the industry/sector.

Entrants (individuals across the entire online aviation community, airports, airlines, aircraft manufacturers) should provide blog objectives, testimonials, traffic numbers…

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Best Use of Social Media

Criteria: This category recognises the most effective use of social media to build audience engagement.

The winning company/individual will have intuitively embraced the spectrum of digital activity including use of social media and mobile applications to build up a strong brand identity, and to get its message across to its target audience.

Judges will be looking for evidence of improved audience engagement, a clear understanding of what works with regards to social media & networking, and a genuine sense of community.

Entrants (individuals across the entire online aviation community, airports, airlines, aircraft manufacturers) should provide evidence of how social media technology has delivered against its original objectives.

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Website of the Year

Criteria: This award is for the aviation or aerospace company that has established a leading online position within its marketplace by showcasing its products and services through intuitive site navigation and design, and delivered quality content and use of social media.

Judges are looking for a site that demonstrates a superior user experience that stands out among competitors, a proactive social media presence and a forward thinking agenda, plus figures and testimonials that demonstrate the site’s success.

Entrants (individuals across the entire online aviation community, airports, airlines, aircraft manufacturers) should explain strategy and provide evidence of success in reaching goals by a proactive social media presence and a forward thinking agenda, plus figures and testimonials that demonstrate the site’s success.

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