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Aviation History
1915
1915 - 1057.PDF
Flight, December 31, 1915. First Aero Weekly in the World. Founder and Editor: STANLEY SPOONER. A Jow„, a.vo,ed t. th. I*,.,.,,., r**. «< Pro, f A.ri., LoeoBOtloB M. — f , ^ OFFICIAL ORGAN OF THE ROYAL AERO CLUB OF TUB UNITED KINGDOM. No. S60. (No. 53, Vol. VII.)] DECEMBER 3I, I9I5, p^arr^^asf0-] rea&^'&i*- Flight. Official Information ... Editorial Offict: 44, ST. MARTIN'S LANE, LONDON, W.C. Telegrams : Troditur, Westrand, London. Telephone: Gerrard 1818. Annual Subscription Rates Post Free. United Kingdom ... 6s. 6d. Abroad „,, oj, CONTENTS. Personal—and " FLIGHT " at One Penny Editorial Comment: A Review of the Year rAGi I02! Aircraft Work at the Front. The British Air Services The Haiet Radiator Royal Aero Club Official Notices ,. From the British Flying Grounds ,. Armchair Reflections. By the " Dreamer " ... Kddies. By " j«olus " The Maximotor Aero Engine The United States and the Conmand of the Air Lighter Than Air ™ Aircraft and the War Models net J«M6 lots I«JO IOJO IOJI «o« »"W toj* so 8 •»M 1041 I—aimdl a6 FLIGHT" at One Penny. IT is just about three years and three months ago since, by reason of the aeronautical industry being frowned down by the professional politician, as exemplified in the Government of the day, that very struggling industry was well-nigh strangled out of existence, the proprietors of "FLIGHT" found it advisable to raise the sale price from one penny to threepence per week. No one regretted the step more than those associated with the paper. But so successful was "FLIGHT" that its very success brought about the increase in the price. Had the public been less profuse in their appreciation of the little publication, the loss from selling the paper at one penny might have been submitted to. But as the circulation insisted upon going up, not hundreds but thousands a week, without unfortunately the necessary advertisement revenue to balance the account, the position necessitated one of two things, either to limit the number printed, or ask the public to pay a price more in keeping with the actual cost of production. It may at first glance appear strange to the uninitiated, but the more you sell, the more you lose. And the reason is not far to seek. It costs very considerably more for paper, &c, to produce a journal like " FLIGHT " than the price obtained for it at a penny. Therefore the greater the circulation success, the greater the loss. Times have since changed, and it is gratifying to know that the aviation industry is now so substantially established as to justify the proprietors of " FLIGHT," the first Aero weekly ever published in the world, in returning to the original price of one penny. This will take effect as from the next issue, dated January 6th, which commences the volume for 1916—the eighth year of publication. In no way will the quality and character of " FLIGHT " be reduced. If anything, the reverse will be the case. As we have every reason to anticipate a very heavy demand for the forthcoming numbers, we would ask all those desirous of ensuring a copy to place their orders firmly with either bookstall or newsagent most convenient to themselves, or by communicating direct with the publishers at 44, St. Martin's Lane, W.C. Not only will this method prevent disappointment, but it will have the merit of assisting the proprietors in their work, and therefore be helping the cause forward, which we feel all readers of " FLIGHT » have at heart. By thus preventing waste of surplus copies, value can be increased in other directions, and w.th the nightmare of shortage of printing paper looming larger and larger in the near future this economy in material is all the more implant and helpful to one and all, in order that there may be enough to go r0UI1We take this opportunity of offering our sincere thanks to every individual supporter in the past of " FLIGHT," whethlr as a reader^r Is a commercial supporter, coupled with the hope of still further cementing ,n the future wnetner as a reaper m as a wJ'"l"c . ^ Editorial Staff and those to whom the paper directly appeals. We the friendship which has always; existed^between^the f ^ °n^ di ified irnpartia,ityi and we hope and believe we have endeavoured to conduct our-V^^^f^^y^ytol^^ihiiu^^M thai pertain! to have succeeded As in the past, so m the ,ujure, « > that b,ame y an(j jsi the benefit of the Industry, placmg ^"^^^S, whether the source be official, the sporting side or proportionately such matters «»PP«' t0^es0^^e™n assi'st us by communing their views, whether they be pertaining to the industrial section. I"^°"r " h tjc ear t0 other men's opinions, wheresoever they may emanate. grievances or the reverse. We always lend a W1^ ^°vn we offer /ncere and hearty greet.ng to all of as Therefore with this, the last issue of 19*3 and of vo'ur"e ' HAPPY AND PROSPEROUS A NEW YEAR •1. > lith the hope that long before the close of the .916 Volume, Peace may as present circumstances will permit, with tne nope: uw. is once more reign throughout this much-disturbed globe of ours.
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