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Aviation History
1916
1916 - 0954.PDF
SUPPLEMENT TO fycHf] OCTOBER 26, 191 "Shell" Motor Spirit The New Situation the end of the present year the British Petroleum Company's contract as distributing agents of "Shell " Motor Spirit will expire, and the handling of "Shell " will be taken over as from January ist, 1917, by the " Shell " Marketing Company, Ltd. The " Shell" Marketing Company is established and controlled by " Shell" Royal Dutch interests, thus establishing that direct link between producer and distributor which brings with it so many obvious advantages to the consumer. SECURITY The vast resources of the " Shell " companies, with their own oil fields and refineries, their extensive fleet of tank steamers, and their elaborate organisation, assure that security of supply which is at all times of such importance to users of motor spirit, but infinitely more so under war conditions, when so many commercial houses are compelled to rely upon motor traction rather than upon the railways for the delivery of their goods, and when it is so highly desirable that the necessary petrol for the various voluntary charitable organisations be maintained. -'"^ I M Never in the history of " Shell " has there been a time when it has been less necessary to refer to the quality of this spirit, for not only has each succeeding year enhanced its reputation but the highly im portant part which " Shell" has played in the present war has brought it into unexa'mpled prominence. The Company's utmost endeavours have been devoted to providing the Government and our Allies with constant supplies of the finest petrol the world pro duces ; and it may fairly be claimed that the Allies' air supremacy is attributable in no small measure to the incom parable quality of " Shell." The " Shell " Marketing Co. will maintain the same high principles of service that have created for its parent Companies a reputation which is world wide, and which has, during the present war, established this great petroleum enterprise as "a National asset." The " Shell " Marketing Company owns 500 motor spirit depots, forming a network amply covering the United Kingdom, and its motor delivery fleet that has been con siderably augmented. Divisional offices have been established in the chief centres, and an exceptional standard has been set in respect of staff, every unit of which is expected at all times to make the customer's interests his special concern. ''SHELL" MARKETING COMPANY, LIMITED, EMPIRE HOUSE, K1NGSWAY. LONDON. W.C. DIVISIONAL OFFICFS AT MANCHESTER, BIRMINGHAM, BRISTOL, PLYMOUTH, HULL, GLASGOW ana When communicating with advertisers, mention of " Flight" will ensure special attention. d
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