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Aviation History
1929
1929 - 1040.PDF
FLIGHT, MAY 16, 1929 I A LL those who have the foresight and real'se the vital part aviation •^ must play in our " Empire's " future prosperity and progress, will appreciate the very great need to increase the air-mindedness and aviation knowledge of the general public. This can only be accomplished by some form, or forms, of advertisement. UNDENIABLY, vast numbers of aerofoils flying overhead would be the finest form of publicity. This would be expensive, and although the number of planes is increasing, as yet there are millions of British citizens who do not see one from the beginning of the year to the end, and, consequently, are far from being air-minded. To over- come this lack of advertisement, a badge with an enigmatic but pleasantly conspicuous design has been evolved, w ich, if openly worn, is bound to arouse the curiosity of all perceiving. This object gained, in the course of time the viewer will naturally enquire the purpose of the badge; it will then be the pleasure of the wearer to expound the virtues of aviation and the exigency of the need for the public s full support. IT is not the habit of the average Britisher to draw attention to himself, and, consequently, there may be some inherent prejudice against wearing a badge. It is purely a matter of habit. All Ranks of the services wore or wear badges, and as this is not a matter of personal publicity, but one aiding a cause of very grave importance, although at first it will take a little moral courage, it is hoped, for the attention it will call, that this bias will be forgotten. As time proceeds, and the number of wearers increase, personal consciousness will be ended ; it is then that the scheme will have its full effect. AS the main idea is to show the average business man that there are very many, at least as intelligent as himself, who fly or otherwise support aviation, the Badges will only be sold to those of either sex whose personality, as far as it can be ascertained, will aid this object. ' AS a further aid, if a sufficient number of Badges be sold, general aviation propaganda will be carried out in the public as well as technical press. BADGES or BROOCHES may be obtained through any aviation firm, club or mess secretary, or direct from AERO HIRE LTD., 39, Corporation Street, Birmingham, 2/- post free, cash with order, or 2/6 C.O.D. NOW READY. LEARNING TO FLY By FRANKA.SWOFFER,MB£. Chief Instructor to the HampshireAeroplane Club ; Late Instructor at the Central Flying- School,R.A.F., Upavon. Witn Fore- word by Air Vice-Marshal SirSefton Brancker, K.C.B., A.F.C. Designed to give pilots in training a better grasp of the practical course of flying instruction. The book is full of practical advice to all concerned with flying. Crown 8vo., 156 pp. 7s. 6d. net. Illustrated. Described by THE MORNING POST as "probably the most complete exposition of the methods of teaching generally practised." PILOT'S "A" LICENCE: By JOHN F. LEEMING. Explains how to obtain a Flying Certificate, with other official information. Second Edition 3s. 6d. AEROBATICS: By Major OLIVER STEWART, M.C.. A.F.C. A simple explanation of aerial evolutions. 5*. net. Order from a Bookseller or direct from SIR ISAAC PITMAN & SONS, LTD., Parker Street, Kingsway, London, W.C.2. The "GIEVE" FLYING SUIT as used by AUXILIARY SQUADRONS Price 30/- including Badge of Rank. GIEVES LTD., 21, Old Bond Street, London, W.I. Telegrams : " Muftis, London." Telephone : Gerrard 3318. COPPER, BRASS, PHOSPHOR BRONZE, TUBES, SHEETS, RODS and WIRE. To AIR BOARD SPECIFICATIONS. Spenalititt ftf Aircraft Work:— DRAWN PHOSPHOR BRONZE TUBES AND RODS. TRADE HARK By Authority of The Air Ministry, ImpectiocCertificates are furnished with all our manufactures ordered to Air Board Specifi-cations. CHARLES CLIFFORD & SON, U. BIRMINGHAM.1ST ABU ED 177*. " FLIGHT " PHOTOGRAPHS BLACK (Copyright). AND WHITE, GLOSSY, UNMOUNTED :— 6£ X 4J ... 1/6 8i x 6^ ... 2/6 10 x 8 12 X 10 ... 4/6 20 x 16 ... 10/6 DOUBLE THICKNESS, CREAM BASE, TONED, UNMOUNTED:— .. 6/- 12 X 10 ... 7/6 20 X 16 HAND COLOURED, IN OILS (GREY MOUNT):— 20 x 15 (MOUNT 24 x 19) ... 31/6 FLIGHT Office, 36, Great Queen St., W.C.2. Holborn 3211. 10 X 8 ... 3/6 SEPIA ... 21/- Kindly mention "Flight" when corresponding with advertisers. xxiv
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