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Aviation History
1938
1938 - 1917.PDF
JULY 7, 1938. ADVERTISEMENTS. FLIGHT, TQ Iniru the v>A> ^ |M| f " . ^^ tightness." Sofe Producers and Proprietors of the Trade Mark "E/efctron" MAGNESIUM ELEKTRON LIMITED Works, near Manchester Licensed Manufacturers Costings STERLING METALS LIMITED Northey Road, Foleshill. Coventry THE BIRMINGHAM ALUMINIUM CASTING (1903) COMPANY LIMITED Birmid Works, Smethwick. Birmingham J. STONE & COMPANY LIMITED Depcford. London. S.E.14 Sheet, Extrusions, Forcings & Tubes JAMES BOOTH & CO. (1915) LIMITED Argyle Street Works, Nechells, Birmingham, 7 Sheet, Extrusions. Etc. BIRMETALS LIMITED Woodgate, Quinton, Birmingham Suppliers of Magnesium and "E/ektron" Met*/ for the Britith Empire f. A. HUGHES & CO. LIMITED Abbey House, Baker St., London, N.W.I "SIMPLICATE AND ADD MORE LIGHTNESS" All aircraft designers know that "Elektron" enables "more lightness to be added" to aircraft and aero engines. "Elektron"—available in cast and all wrought forms — also fulfils the demand for "simplicalion." For example, more and more designers are replacing intricate sheet and section assemblies by single cast or forged "Eleklron" structures. Thus they speed up production and, by reducing the number of units, eliminate a considerable amount of inspection and maintenance. Our technical experts will gladly co-operate with you to show where "Elektron" can best be used to save weight and give higher speeds with reduced fuel consumption. ELEKTRON REGISTERED TRADE MARK MAGNESIUM ALLOYS MADE IN GREAT BRITAIN-AMPLE SUPPLIES AVAILABLE "Elektron" casting (by Sterling Metals Ltd.) of an oil sump and filter body for the Napier Dagger engine. A Rumbold tubular welded "E1ektron"air- craft chair of great sim plicity. Photograph by courtesy of L/gh t Mela/ s. Bendix brake drum casting in which, by replacing an intricate sheet and section assembly, "Elektron" mag nesium alloys simplify design and speed up production. 40% UGHTER THAN ALUMINIUM - COMPARABLE IN STRENGTH T.C.S.
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