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Aviation History
1944
1944 - 0513.PDF
MARCH QTH. 1944 FLIGHT Advertismnrnts * Every so often somebody sits on a pole for a fortnight. Or uses his nose to push a peanut up Pike's Peak. He hopes that novelty will bring him fame and fortune. What he gets is a brief and cheap notoriety; his ' stunt' is without purpose or value. But, says someone, how about yourselves ? Isn't a great part of Simmonds* success due to novelty ? Simmonds Stop Nuts, Fram Filters, Simmonds Instruments and Controls—isn't each of them an example of industrial novelty ? Don't Simmonds encourage and seek for industrial novelty '.' The answer to all these questions is "Yes." If you think you have a novel idea for industrial use you'll find us ready listeners. But we shan't listen long if novelty is all you have to offer. To hold our interest, your idea must pass a simple but searching test : "Is a job done better, or more quickly, or more cheaply?" In short, the important thing about any Simmonds product is not that it is novel, but that it is better. SIMMONDS DEVELOPMENT CORPORATION LIMITED. 2-3 NORFOLK STREET LONDON W.C.2. A COMPANY OF THE SIMMONDS GROUP. S I AY iW LONDON MELBOURNE MONTREAL PARIS NEW YORK LOS ANCLl.ES 3-
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