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Aviation History
1959
1959 - 0155.PDF
FLIGHT, 9 January 1959 by up to 50% msmssm PROFITS CAN BE INCREASED At 65% passenger load factor the new Vanguard, in its 139-seater thrift layout, can operate at a 10% clear net profit with fares ranging from 29-50% below current tourist rates. In calculating these figures, actual routes, current fares and current costs have been used. FLEXIBILITY IS IMPROVED The graph takes no account of another outstanding aspect of the new Vanguard—its operational flexibility. This jet-prop advantage permits low level routing, holding stacks, and diversions without operational crises or financial losses. How,' can such assured claims be made for the new Vanguard ? Because it was designed for the realities of airline economics ! ONLY THE VANGUARD HAS ALL THESE FEATURES 425 m.p.h. cruising • Seat-mile cost as low as one cent per seat-mile • Freight capacity 10 tons at normal densities * Full routing and A.T.G. flexibility * Can use normal existing airfields * Quick turn-round • No airfield noise problems * Quiet, smooth flight • Ten years' unique Vickers/Rolls-Royce jet-prop experience The attraction of cheap rate tickets has already been proved on long distance routes. On North Atlantic nights 60% of all passengers now travel at economy fares. A similar cut in fares would be equally popular on short and medium-haul routes, and be the means of boosting traffic considerably. The only aircraft capable of bringing about these reductions, and making a profit, is the Vickers Vanguard. In its economy class layout, the Vanguard has over 50% greater profit potential than any competitive airliner. By a substantial margin its seat-mile costs are the lowest on offer today. PROFIT with the NEW VICKERS FOUR ROLLS-ROYCE TYNE JET-PROP ENGINES VICKERS-ARMSTRONGS AIRCRAFT) LIMITED WEYBRIDGE SURREY TGA AT 6 16
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