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Aviation History
1959
1959 - 0948.PDF
I 3 APRIL 1959 FLIGHT 21 LOWER FARES atT A Twin ptston-engined airhnnr aft B Four piston-englneii airliner raft C Medium-haul jet aft D Medium/Long-haul jet aft E Medium-haul four-englned Jet-prop att F Short/Medium-haul four-engined jet-prop The comparable standard of Economy Class seating has been assumed throughout for afJ aircraft. __>., Di . J— 4—]—»--• MORE PROFIT The attraction of cheap rate tickets has already been proved on long distance routes. On North Atlantic nights 6o% of all passengers now travel at economv fares. Only the VANGUARD has all 425 m.p.h. cruising • Seat-mile cost as low as one cent per seat-mile • Freight capacity 10 tons at normal densities • Full routing and A.T.C. flexibility • Can use normal existing airfields • Quick turn-round • No airfield noise problems • Quiet, smooth flight • Ten years' unique Vickers Rolls-Royce jet-prop experience. A similar cut in fares would be equally popular on short and medium-haul routes, and be the means of boosting traffic consider- ably. The only aircraft capable of bringing about these reductions, and making a profit, is the Vickers Vanguard. In its economy class layout, the Vanguard has over 50% greater profit potential than any competi- tive air liner. By a substantial margin its seat-mile costs are the lowest on offer today. What fare cuts are possible? At 65% passenger load factor the new Vanguard, in its 139-seater economy layout, can operate at 10% clear net profit with fares ranging from 29-50% below current tourist rates. In calculating these figures actual routes, current fares and current costs have been used. PROFIT with the NEW VICKERS FOUR ROLLS-ROYCE TYNE TURBO-PROP ENGINES VICKERS-ARMSTRONGS (AIRCRAFT) LIMITED WEYBRIDGE SURREY
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