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Aviation History
1959
1959 - 1489.PDF
16 FLIGHT 22 MAY 1959 LOWER FARES Aircraft A Twin piston-engined airliner Aircraft B Four piston-engined airliner •„; Aircraft C Medium-haul jet Aircraft D Medium/Long-haul jet Aircraft E Medium-haul four-engined jet-prop Aircraft F Short/Medium-haul four-engined jet-prop The comparable standard of Economy Class seating has been assumed throughout for all aircraft. THE NEW VICKERS VANGUARD 1,000 SECTOR LENGTH —STATUTE MILE yet Only the VANGUARD has all LlieSe featUreS 425 m.p.h. cruising • Seat-mile cost as low as one cent per seat-mile • Freight capacity 10 tons at normal densities • Full routing and A.T.C. flexibility • Can use normal existing airfields • Quick turn-round • No airfield noise problems • Quiet, smooth flight • Ten years' unique Vickers Rolls-Royce jet-prop experience. I MORE PROFIT The attraction of cheap rate tickets has already been proved on long distance routes. On North Atlantic flights 60% of all passengers now travel at economy fares. A similar cut in fares would be equally popular on short and medium-haul routes, and be the means of boosting traffic consider- ably. The only aircraft capable of bringing about these reductions, and making a profit, is the Vickers Vanguard. In its economy class layout, the Vanguard has over 50% greater profit potential than any competi- tive air liner. By a substantial margin its seat-mile costs are the lowest on offer today. What fare cuts are possible? At 65% passenger load factor the new Vanguard, in its 139-seater economy layout, can operate at 10% clear net profit with fares ranging from 29-50% below current tourist rates. In calculating these figures actual routes, current fares and current costs have been used. PROFIT with the NEW VICKERS FOUR ROLLS-ROYCE TYNE JET-PROP ENGINES ; VICKERS-ARMSTRONGS (AIRCRAFT) LIMITED WEY&RtDGE SURREY TOA ATS9»
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