FlightGlobal.com
Home
Premium
Archive
Video
Images
Forum
Atlas
Blogs
Jobs
Shop
RSS
Email Newsletters
You are in:
Home
Aviation History
1964
1964 - 1690.PDF
FLIGHT International. 4 June 1964 929 perhaps through concessions to CPA or TCA elsewhere In this business of reciprocal concessions BOAC sometimes tend in my view, to be rather dog-in-the-manger. Their objective should be to obtain their fair share of a rapidly growing air transport market not just to hold their share of a static market. ' Pacific Coast It is difficult for BOAC to match the services run by fan jet operators non-stop to and from the West Coast cities but their defeatism is still surprising. It is hard to see why SAS can run five services per week in the winter and seven in the summer to Los Angeles, when BOAC with a better aircraft have withdrawn from the route. It was also a mistake, in my view, to take off the "Granted that Sir Giles' good start does indicate that he could be the right chairman for the corporation ..." non-stop services from San Francisco to London. It is thought, I believe, that the Super VC10 will have difficulty with the long haul to the West Coast non-stop, but there seems a chance that Vickers will overcome their range troubles. If they do it is to be hoped that Sir Giles will have the courage to reverse Sir Matthew's decision and re-enter the West Coast market with non-stops to both big centres. Southern States Of course BOAC's rights into New Orleans are not as valuable as the call they would like in Houston or Dallas, out they should still try their hand at entering the important southern states. A call there might be made on services to Mexico uty, another big traffic-generating centre now off the BOAC routes. Both in the South and in Mexico really generous adver- tising would be essential, and the most popular route to England might well be through Bermuda rather than New York. Pacific Services It is good to report that BOAC are running a popular and successful service to Tokyo and Hong Kong, though I believe there is still scope for more advertising. It is worth mention- ing too that the corporation do not seem to have followed PanAm and JAL in making a real bid for the rapidly developing freight business. Here again they do need to go the whole hog into jet freighters; and, who knows, they might be the first to run a round-the-world freight service. Services to the Developing Countries BOAC have lost their former privileged position as the main carrier to these countries in Africa and Asia, but they retain an equal position with the national carrier and with foreign lines. They should not despair of securing very good business indeed, especially in view of the tremendous knowledge of all these countries which their staff possess. Head office would be wise to listen carefully to the advice of the men on the spot both as to schedules and to advertising. South Africa BOAC's Comets do excellent business to Southern Africa and the VC10 should do even better. It is to be hoped that the corporation will take advantage of the big jet's extra range to cut out some of the tedious stops on this route. Far Eastern Services Now is surely the time for BOAC to open negotiations with Aeroflot for a service to Tokyo through Russia. Services on the more conventional routes will no doubt be helped by the introduction of the VC10. Australia and New Zealand I have no doubt the corporation do their best to get their share of this important traffic, but the sus- picion remains that the Aussies still manage to collar much more of the business than they are entitled to. Let us hope that the Government will give all possible support to BOAC's attempts to get rights to Australasia across the Pacific. Latin America Traffic on the 707 route to Lima has built up fairly well, but there seems a chance that with more advertising and the extension to Santiago business might improve still more and justify greater frequency of operation, and calls in Ecuador and Panama. Island Services from USA and Canada With the abominable winters in North America it is natural that business is booming to the islands off the coast. In general BOAC are not holding their share of the trade. It is essential to try to match the American services to Bermuda—British territory—from New York, and try very hard to negotiate rights to serve the island from Washington and Boston as well. There also seems no reason why TCA can serve the Bahamas—British territory again—from Toronto but BOAC are confined to Montreal. The corporation needs to fight hard to keep its business from New York to Jamaica, using its Jamaica rights, but again there seems no reason why Chicagoans should not be just as keen as New Yorkers to join the Caribbean Escape Club. Perhaps one of the biggest difficulties suffered by BOAC with this lucrative business is their present necessity to MAC would be wise, too, to offer the important north-west area a non-stop flight to the States. The VCIO is the ideal aircraft for this job . ."
Sign up to
Flight Digital Magazine
Flight Print Magazine
Airline Business Magazine
E-newsletters
RSS
Events
