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Aviation History
1995
1995 - 2486.PDF
their largest headaches. As the biggest carriers push ahead with ever more sophisticated IFE systems, their . rivals have little choice but to try to compete. But the cost is alarming and the revenues uncertain. Vendors are only too pleased to offer advice as they chase this lucrative market. Not surprisingly, there is already great mistrust between supplier and customer. IFE brings together engineers and marketeers as never before, demanding an understanding of each others' worlds. Even some of the biggest airlines have made costly errors in their haste to seize the competitive advantage. Smaller carriers can ill-afford the same mistakes as they negotiate with suppliers. In future, the technical issues that have dogged the industry so far are sure to disappear. Marketing questions will overtake engineering problems as carriers wrestle with procurement decisions. Vendors will have even greater opportunities as they shrug off the legacy of their current teething troubles. But for even the largest companies there are dangerous waters ahead and few charts for guidance. The reality is that no-one really knows which IFE strategies will work and which will prove expensive burdens. Passengers' preferences are unknown, the in-flight advertising market is unquantifiable, and many technical questions remain unanswered. There is a desperate need for information. And now there is a new source to assist everyone in this vital area of airline activity - In-Flight Entertainment International. Brought to you by Reed Business Publishing, the publisher of \ v v \ ,41 market-leading magazines Airline Business and Flight International, this fortnightly newsletter will bring you a new sophistication in its coverage of the IFE world. Above all, it will recognise that the crucial issues in IFE are not technical but commercial. In-Flight Entertainment International will be essential reading for: 'airline marketing departments 'airline planners "airline IFE engineers *cabin service managers *IFE hardware vendors "programming suppliers 'airliner manufacturers *IFE advertising buyers It will cover key areas such as: 'revenue generation 'hardware development 'regulatory moves 'programming 'communications technology 'cabin management systems *in-flight advertising *IFE in airline marketing 'culture-specific issues BWUF SUBSCRIPTION ORDER FORM Complete and return to: In-Flight Entertainment, Reed Business Publishing, 9th Floor, Quadrant House, The Quadrant, Sutton, Surrey SM2 5AS, UK Faxed orders: +44 (0)181-652 8986 Available in a choice of 2 formats In-Flight Entertainment is available in hard-copy newsletter form or as a fax service. Please indicate your preferred format below. (Please tick one box only.) Fax service d i= Hard-copy newsletter (airmail) C 3 ways to pay - Subscribe to In-Flight Entertainment for 1 year (25 issues) • I enclose a cheque/money order (payable to Flight International) for £395/US$595 • Please debit my Mastercard/Visa/Amex/Diners I I L J L Card no: Signature: Please invoice me/my company. Order no: j i L j Expiry date:. Date: VAT registration no: Name: Tel: Job Title: Fax: Company Name: Internet/e-mail address: Add ress: Zip Code: Country: Rates valid until February 1996 IN-FLIGHT ENTERTAINMENT [••••nm FLIGHT NEWSLETTERS IF1
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