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Aviation History
1996
1996 - 2243.PDF
CORPORATE AIRCRAFT Talking business The major teams will be at Farnborough, but without some of their star players. KAREN WALKER/ATLANTA SOME OF THE business-aircraft indus try's hottest talking points will remain justthatatthel996 Farnborough air show — talking points. For several reasons, many companies are not showcasing their newest products at this venue. Among the most notable absentees from die show are die Bombardier Global Express, Cessna Citation X, Dassault Falcon 50EX, Gulfstream V and Learjet 45. Ironically, the reasons for absence are positive, rather titan negative. Roll-out ceremonies and flight-test programmes have had to take priority over personal introductions, so several companies have chosen to leave their prized new products at home rather titan interrupt schedules. The newly rolled-out Global Express should enter flight-testing in September, while die Citation X, Falcon 50EX, GV and Learjet 45 are all in die middle of their own flight-test and certifica tion programmes. In addition, while companies do not dismiss the importance of die Farnborough show, diere is no denying diat most business-jet manufac turers have their eyes focused a little further down die year, at die annual National Business Aircraft Association (NBAA) trade exhibition in The Gulfstream G-IVSP will at Farnborough, but the GVwill be missing Orlando, Florida, in November. This spe cialised show is regarded as die prime, "must- attend" event of die business-aircraft industry's calendar and companies would rather play it safe and progress their new programmes to the point where they can be sure of taking those air craft to the NBAA show, even if that means skip ping Farnborough. GOOD STATIC SAMPLING The majority of business-jet manufacturers, however, will still have a strong presence at Farnborough. On their exhibition stands, in dieir hospitality chalets and at press briefings, they will use the opportunity to update cus tomers on the status of their newest projects. At the same time, the static-display park will pro vide a good sampling of what is available in the marketplace. Additionally, although show organiser the Society of British Aerospace Companies might disagree, several business- aircraft manufacturers say that diey perceive Farnborough as more of a military-biased event, and so some are showcasing special-mis sion variants of their mainstream products. One familiar name which will be missing totally will be that of Cessna. Although the US company has been a regular exhibitor at previ ous Farnborough air shows, this year's event occurs at a particularly busy time. During September, Cessna expects several major mile stones: certification of the Citation Bravo light business-jet, an aggressive schedule for deliver ies of die Mach 0.92 Citation X and the relaunch of single-engined piston-powered aircraft pro duction at a new factory in Independence, Kansas. In die light of such varied and heavy commitments, the company has decided to forego participation in the 1996 Farnborough air show. Cessna's decision may also have been influ enced by die fact that it has just completed a • AlRSHOW DOWNUNDER 97^ The Australian International Air Show and C Aerospace Expo will be the focal point for initiating and promoting vital aerospace and aviation <J developments in the Asia Pacific region. Australia is ideally placed to do business with the whole Asia Pacific region and provides an opportunity to profile your company and products. Don't miss AirShow DownUnder 97. . , ' Avalon Airport Geelong, Victoria, 18-23 February 1997. y > t-. - AUSTRALIAN INTERNATIONAL AIR SHOW . " * AND AEROSPACE EXPO JR^> ±* Tel: +6152 824400 \^^ Fax: + 6152824455 AIRSHOWSDOWNUNDER * "u.*~ 0 ' '•*" '* ' AIRSHOWS DOWNUNDER After you've seen the show, stay on and see the sights - You'll love every piece of Victoria FLIGHT INTERNATIONAL 28 August - 3 September 1996 95
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