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Aviation History
2000
2000 - 0633.PDF
DISPLAY ADVERTISEMENT SALES UK and EUROPE Display Advertising Enquiries +44 (20) 8652 3315 Display Advertising Fax +44(20)86528981 Group Advertisement Director Richard Thiele +44 (20) 8652 3319 Advertisement Manager Simon Lees +44 (20) 8652 3904 Sales and Events Co-ordinator Lisa Devlin +44 (20) 8652 3315 Advertisement Production Display/Classified Howard Mason +44(20)86523267 UK, IRELAND, BENELUX, IBERIA, GREECE, THE MIDDLE EAST and ISRAEL, AFRICA GERMANY, SCANDINAVIA and EASTERN EUROPE Sales Manager Shawn Buck +44 (20) 8652 4998 Area Manager Warren McEwan +44 (20) 8652 3316 FRANCE and SWITZERLAND Sales Director France Pierre Mussard Tel +33 (1) 55 95 9513 Reed Business Information France. 2. rue Maurice Hartmann, 92133 Issy-les-Moulineaux. France. Fax +33 (1) 55 95 9515 ITALY Managing Director Roberto Lauren Tel >39 (2) 236 2500 Laureri Associates SRL. Via Vallazze 43.20131 Milano. 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Australia Business Manager Alison Weller Tel 144 (20) 8652 4438 CLASSIFIED & RECRUITMENT Classified Advertising Enquiries +44 (20) 8652 3811 Classified Advertising Fax +44 (20) 8652 4802 COMMENT Group Advertisement Manager Ian Burke Advertisement Manager Katherine Bellamy International Sales Executives Catherine Harrison Simon Rogers Matthew Pullen Kerry Manolasses Daniel Sedman Classified Asia/Pacific Grace Wong Classified/Recruitment USA US Classified Sales Director Chris Sweet Classified/Recruitment Sales Traffic Manager Debbie Kolb Publisher Allan Winn Publisher's PA Lisa Jenkins +44(20)86528228 +44(20)86523811 •44(20)86524322 +44(20)86524896 .44(20)86524898 .44(20)86524897 +44(20)86524806 •654343303 +1(703)8363719 lei +1(212)3707446 .44(20)86523882 +44(20)8652 3882 TT14 ~V.+i:,~~,. .IT UgllUlllV^* The text of flight International and Airline Business can be found on the following databases LexisNcxis. Knight-Bidder DataStar, FT Profile. IAC/ Predicasts. and Reuters Details from tel +44 (20) 8652 8721.Published by Reed Business Information, Quadrant House, The Quadrant. Sutton. Surrey. SM2 5AS. UK Flight International is sold subject to the following conditions: namely, that it is not, without the written consent of the publishers first given, lent, re-sold, hired out or in any unauthonsed cover by way of trade; or affixed to. or as part of. any publication or advertising, literary or pictorial matter whatsoever The publishers of Flight International ate prepared to accept unsolicited material, but only on the understanding that such material is submitted wholly at the risk of the provider, and that the publishers cannot guarantee the receipt, safekeeping or return of non-commissioned work in any format, including manuscripts, digital data, photographic prints and transparencies Flight International' is a registered trademark of Reed Business Information Ltd. © 2000 Reed Business Information Ltd. THEG III LIFE IFTHERE IS ONE thing which citydwellers in the USA are thanking e-commerce for, it's the opportunity to take their businesses with them back to the countryside. The Internet, after all, will allow individuals to operate a busi ness and create wealth wherever they choose. Aviation will, however, be the ultimate answer to their prayers. For if the explosion in e-commerce means high demand for the fast delivery of goods purchased over the Internet, then this will drive the demand for express freight. Speed is the key to e-com merce, and aviation is the key to speed. So for the new breed of rural entrepreneur, e-commcrce may mean diey will no longer be tied to major industrial conurba tions and transporta tion hubs - but they will still have to travel and, particularly, rely on an effective distrib ution network for their goods. And that creates demand for air service from smaller communi ties diat are now only served by the airline hub- and-spoke system. With US demographic experts foreseeing a "third wave" of migration from die suburbs back to rural America, the US Federal Aviation Administration and NASA have launched a plan to begin defining the "airspace system after next" - the air transportation system that will need to be in place by the middle of this century. The impact of e-commerce is a central theme in the project. The Administration does not believe that efforts nowr under way to improve die capac ity and efficiency of me hub-and-spokeair trans port system will be enough to meet an explosion in demand for unfettered air travel around the country in less than 20 years from now. As a result, planning will concentrate on an integrated future air transport system that will combine commercial aviation with personal jets, runway-independent aircraft, unmanned cargo air vehicles, even space transports. Already NASA has announced plans to demonstrate technology' for a small aircraft transportation system that would link the USA5> 5,000 smaller airports usingcheap and easy to fly FLIGHT INTERNATIONAL 7 - 13 March 2000 personal aircraft. Air travellers would be able to renta jet at their local airfield, or call an air taxi to take them to their destination. This week a new company, Eclipse Aviation, will take the wraps off just such an aircraft, the Eclipse 500 personal jet. Offering automotive levels of style and com fort, the aircraft is envisaged as the basis for an air limousine service that would pro vide a cost-competitive alternative to the air lines for shorter flights between smaller air ports. Eclipse says it can envisage seeing its aircraft being used for such a service by offer ing passengers a cost per seat kilometre for 400-1,800km (220- 970nm) trips that is less than the equivalent air line walk-up fare. But e-commerce is also revolutionising the aerospace industry. Almost daily, a new aerospace business-to- business e-commerce portal is unveiled as traditional manufac turing and distribution companies race to keep pace with the economic revolution being wrought by the Internet. Today, the Internet is a threat to aerospace. It draws investment and talent away from the industry, which cannot match the stock perfor mance of the soaring, it inherently unstable, dotcoms. E-commerce threatens the cosy sup plier relationships that are the bedrock of the industry by putting almost unlimited informa tion (and power) in the hands of the customer. But long term, e-commerce will not thrive unless the speed with which goods can be dis tributed approaches the speed with which con sumers can make on-line buying decisions. In the absence of a Star Trek-style transporter, avi ation holds the key. Forget hub-and-spoke. In future, if you want to guarantee next-day delivery of your home- cooked goodies, take them down to the express air freight terminal at your local airfield. Or rent a jet and fly them to the customers yourself. It is a vision, if realised, that could yet make aviation as hot an investment property as any dot.com. • SeeP4,P25. "One thing citydwellers in the USA are thanking e-commerce for is the opportunity to take their businesses with them hack to the countryside."
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