FlightGlobal.com
Home
Premium
Archive
Video
Images
Forum
Atlas
Blogs
Jobs
Shop
RSS
Email Newsletters
You are in:
Home
Aviation History
2003
2003 - 1534.PDF
CORPORATE STRATEGY SIBERIA AIRLINES Siberia Airlines Siberia Airlines (Sibir) is a trail-blazer for modernisation in the Russian airline has become industry. Now the country's largest domestic carrier, it has thrived with a world-class Russia's largest business development strategy aimed at growing its business, improved quality of domestic services, transparency and a positive credit history. carrier on the Along the way it broke the mould by being the first private Russian airline to buy strength of new-generation Russian aircraft with state-owned bank backing, and the first former corporate Aeroflot domestic airline to offer a two-class configuration, free ground transport for vision and a passengers and online ticketing (through its subsidiary Ticketplus). It was also the first robust business Russian airline to use experienced Western advisors in a planned and systematic way. plan. From the start of his tenure as chief executive, Vladislav Filiov realised that the tiny airlines created from the disintegration of Aeroflot had no future. His vision was to create a well-balanced mid-size regional airline with a well-developed route network. Acquisition of several small regional operations in Western Siberia allowed the airline to provide trunk services to Moscow, and to begin development of Novosibirsk as its first hub. Next came a merger with a larger carrier, Irkutsk-based Sayany Airlines, giving Sibir its second hub. Finally, after a complex two-year process, Sibir acquired the second biggest Russian carrier, Moscow-based Vnukovo Airlines. This provided a third hub, and entry to the strongest market in Russia. In 2002, Sibir signed code-share and interline agreements with the Armenian carrier Armavia Airlines. In October 2002, Armavia leased its first Airbus A320 from ILFC, partnered by Sibir. From the beginning, this aircraft has been operated and maintained by Sibir staff. Sibir established a line maintenance station in Yerevan, the capital of Armenia, certified toJAR-145 requirements. Today Sibir enjoys steady, profitable business with annual turnover approaching $350 million. From tenth position in terms of passenger numbers in 1997 (609,200 carried), Sibir has grown to second in 2002 with 2.8 million, and the first in domestic passenger transportation. Siberia Airlines' business is ready for further development, including fleet modernisation with Western-built aircraft and multi-stage training of technicians and engineers, flight and cabin crews as well as managers in Europe's leading training facilities. 8
Sign up to
Flight Digital Magazine
Flight Print Magazine
Airline Business Magazine
E-newsletters
RSS
Events
