After analysing the competition and determining a range of solutions from FlightGlobal as the best for its need, Mitsubishi Aircraft Corporation chose to subscribe to a fleet database, Flight Fleets Analyzer; a premium news platform, Flight Dashboard; and a service to provide independent residual valuation of the MRJ90 and MRJ70 provided by the Flight Ascend Consultancy team.
The strategic marketing function has improved its ability to conduct competitor research by implementing a monthly report that is powered by Flight Fleets Analyzer and Flight Dashboard. This includes a detailed analysis of regional jet orders broken down by aircraft type, sub-series, owner, operator, OEM and region. This report is improving the marketing and analysis teams’ operational efficiency by providing sales managers with historical trends that are influencing revenue growth.
The sales teams are using Flight Fleets Analyzer to build their own detailed fleet plans. These include creating individual fleet reports for specific prospects or existing customers. The easy-to-navigate UI makes it simple for a sales person to quickly filter large amounts of fleet data and gain a deeper understanding of a customer or prospect. This information is exported directly into Excel and used in sales meetings to provide authoritative industry figures that boost the teams’ credibility with prospects and customers.
To further their knowledge, it is crucial for the marketing, analysis and sales teams to have access to the most up-to-date and trustworthy aviation news. The Flight Dashboard news platform is updated 24h a day and provides the teams with the latest news stories affecting the industry. The teams can now access news that is important to them quickly and via a single source, improving their ability to respond to changes in the market.
FlightGlobal provides tools that are consistently improving Mitsubishi Aircraft Corporation’s ability to present detailed research on the regional jet market.
Mitsubishi Aircraft Corporation has used data from FlightGlobal for more than eight years to inform and enhance its strategic decision-making. This information has contributed to saving the marketing and analysis teams time by providing reliable data through a single source and is helping form the basis of monthly regional jet reports.