If you re an airline executive, you ve likely spent a moment or two trying to decode your passengers complicated and often contradictory desires. In surveys, air travellers regularly cite cabin comfort and seat pitch as points of dissatisfaction, yet overwhelmingly indicate that the true driver of their purchase is ticket price.

With more people flying than ever before and an increasing demand for more efficient travel, Rolls-Royce has defined a vision for the future of aircraft power that will help deliver passengers more reliably and more efficiently than ever before.