We know what has already happened, say, in the past decade – or at least we think we do. What’s coming in the future – the next decade, for example – we obviously can’t know. But to make best guesses is human nature, not to mention the underpinnings of corporate management and the consultancy industry. How we make those best guesses, though, is fraught with uncertainty. Armed with data and experience of the past, we tend to extrapolate and typically describe a future that – comfortingly – is very much like the past.
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