British Airways has named Andrew Brem as its new chief commercial officer, succeeding Adam Daniels.
Brem will join the UK carrier from insurance specialist Aviva where he occupied the role of chief digital officer.
He was also previously with companies including communications company Carphone Warehouse and supermarket firm ASDA.
BA says he will join the Oneworld alliance carrier on 29 October. Predecessor Daniels is moving to parent company IAG’s loyalty division Avios.