FlightGlobal has today announced the appointment of Mike Malik to the newly created role of Chief Marketing Officer (CMO). Malik will lead the transformation of FlightGlobal’s marketing strategy by taking a more customer-centric approach as part of the company’s go-to-market execution.
Commenting on the appointment, Christopher Flook, CEO of FlightGlobal said: “Mike brings with him a combined wealth of experience from renowned aviation and technology businesses. In his new role, this experience will be invaluable in redefining the way FlightGlobal approaches marketing and will help the company to target the unique needs of its diverse and fast growing customer base.”
Malik brings extensive industry experience. Most recently he sat on the advisory board of Aerobrand, a marketing, design and branding firm focused on airlines and was an Executive Advisor at airline consulting firm, The Rossch Group. His previous roles have included, President of Aloha Air Cargo, Chief Information Officer of Aloha Airlines, CEO of Travelport’s Shepherd Systems, and Chief Commercial Officer for UBM Aviation at the time it owned OAG.
“I’ve been fortunate to have worked in aviation and technology, which is a perfect fit for its extensive data and analytics offering. There are incredible opportunities for the business, especially through the growth of the company’s portfolio, which bring solutions to the wider aviation ecosystem,” said Mike Malik, CMO of FlightGlobal. “I am excited to be joining the team at this time to help determine existing market needs as well as taking a fresh approach to identify emerging market opportunities,” he continues. Malik will be responsible for a global marketing team across the Americas, Europe and Asia-Pacific and will accelerate the FlightGlobal marketing reach and manage its brand and reputation, drive business growth and pave the path for future market positioning.
In the past year, the company has upgraded key functions to support business growth, with technology and product teams improving operational efficiencies, expansion of the sales organization and an increase in data science capabilities.
FlightGlobal helps the aviation ecosystem drive superior performance and precision from the largest expanse of data, by setting commercial strategies, managing financial risks, keeping aircraft flying and improving traveler experience. People chose to work with FlightGlobal for quality data sources, smart analytics and expert market insight to make more informed decisions. This is also why our data and analytics business is the strategic partner to IATA and ARC. Starting with our fleets data for OEM/MROs we built on our capabilities with the acquisitions of Flight Ascend Consultancy (fleet and values advisory), Innovata (flight schedules), FlightStats (real-time flight data) and Diio (airline analytical tools) and we’ve fused these all together to develop the most complex and valuable datasets in the industry.
FlightGlobal is part of RELX Group (RELX PLC and RELX NV), a provider of information and analytics for professional and business customers in the United States and internationally. It operates through four segments: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions. The Scientific, Technical & Medical segment provides information and analytics to institutions and professionals.