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  • PICTURE: Cebu Pacific unveils new logo

PICTURE: Cebu Pacific unveils new logo

Cebu Pacific Air has unveiled a new logo, which it says symbolises the airline’s growth and evolution from a low-cost pioneer to its larger operations today.

The airline says its new blue and green logo is inspired by Philippines’ land, sea, sky and sun.

Cebu Pacific new livery

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Cebu Pacific

“We have always prioritised building an extensive network within and from the Philippines because we know how much air travel makes a difference in the lives of Filipinos… now with the Philippines natural colours on our logo, we showcase the country to the world,” says its vice-president for marketing and distribution Candice Iyog.

“The new branding is now just a tribute to our roots, but also a nod to the future. As we expand to farther shores, we look forward to being an even more relevant player in the wider, global market.”

A spokeswoman tells Flightglobal the application of the new logo is planned in phases, and that the a livery will only be applied to the airline's fleet at a later stage.

Cebu Pacific existing livery

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Flightglobal’s Ascend Fleets database shows that Cebu Pacific has a fleet of 51 aircraft, comprising of Airbus A320 family, A330s and ATR 72-500s. It also has 30 A321s and seven A320s on order.

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