Galileo Watermark has introduced new designs that it has applied to its various in-flight service product lines and that have been incorporated with retail trend-inspired designs and developments to improve the passenger experience.
Alexander Atkinson and Paula Wines
The company develops textiles, meals service products and amenities kits, all of which are being showcased at WTCE with new looks and user-friendly designs.
"Everything is fashion-driven," says Paula Wines, creative director for amenities at the company.
"My ethos is that they have to be desirable yet within a certain price point. These are trends that we have diffused into the airline look."
The company works with brands including Ettinger, Paula Cademartori, Etro, Guy Laroche and Floris on the designs in order to make them appealing to passengers – with the particular aim of making them want to use the products again after their journey.
By doing so, the sustainability of the products is increased – because amenity kits are not as disposable as they would be if they were made to generic airline designs that people do not want to keep.
On the food-service side, there are developing trends in material, shape and form that are being incorporated into the designs – including fluid compartmentalisation and non-stick trays that help prevent food being shaken around – driven by an overarching aim to reduce cost and space and make systems easier to use in the cabin.
Airlines that the company works with include United, WestJet, British Airways, Qantas and Iberia, while Turkish Airways is the newest operator to use Galileo Watermark's products, having recently introduced a line of overnight kits. More collaborations are set to follow.
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