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Aviation History
1998
1998 - 0005.PDF
DISPLAY ADVERTISEMENT SALES UK and EUROPE Display Advertising Enquiries +44 (181) 652 3315 Display Advertising Fax +44 (181) 652 8981 Group Advertisement Director lanBurrows +44(181)6523319 Sales and Events Coordinator Lisa Devlin +44 (181) 652 3315 Advertisement Production Display/Classified Howard Mason +44(181)6523267 UK. EUROPE, THE MIDDLE EAST and ISRAEL. AFRICA Advertisement Manager Michael Wall +44 (181) 652 3904 UK and EUROPE Sales Executive Julian Miall +44 (181) 652 3316 FRANCE and SWITZERLAND Sales Director France Pierre Mussard Reed Business Publishing France. 2, rue Maurice Hartmann, 92133 Issy-les-Moulineaux. France. Telephone+33 (1155 95 9513 Fax +33 (1)40 93 03 37 ITALY Managing Director Roberto Laureri Lauren Associates SRL. ViaVallazze 43.20131 Milano. Italy Telephone+39 2 236 2500 Fax+39 2 236 4411 Email laureri.assoc@netitalia IT NORTH AMERICA Vice-president US Sales John Tidy Reed Business Information. 3700 Campus Drive, Suite 203. Newport Beach. CA 92660. Telephone+1(714)7561057 Fax+1 (714)7562514 Sales Director. Eastern US and Canada Robert Hancock Reed Business Information, Suite 305.1321 Duke St. Alexandria. VA 22314. USA. Telephone+1 (703)8367444 Fax+1 (703)8367446 Head Office. Reed Business Information. 475 Park Avenue South, 2nd Floor. New York, NY 10016, USA. Telephone +1(212) 679 8888; Traffic Manager Debbie Kolb Tel+1 (21215455376 Fax* 1(212)6799455 COMMtNr ASIA, AUSTRALIA Singapore Account Manager Karen Kwan Reed Asian Publishing (Pte) Ltd.. No.1 Temasek Avenue, #17-01 Millenia Tower, Singapore 039192 Telephone+65 338 3398; CLASSIFIED & RECRUITMENT Classified Advertising Enquiries Classified Advertising Fax Group Advertisement Manager Gareth Pask Sales Manager Judith Slann International Sales Executives Sarah Clague Andrea Hall Simon Lees Toby Phelps Adam Wyartt Classified USA Gail Tavelman Classified Asia/Pacific Karen Kwan Publisher Mark Kelsey Fax+65 338 3213 +44(181)6523811 +44(181)652 4802 +44(181)652 4814 +44(181)6523811 +44(181)652 4806 +44(181)6524898 +44(181)6524757 +44(181)6524897 +44(181)6524896 +1(212)5455403 +654343303 +44(181)6523675 Flightline- The text of Flight International and Airline Business can be found on the following databases: Lex'is-Nexis, Knight-Ridder DataStar. FT Profile, ESA. lAC/Predicasts, and Reuters. Details from: tel: +44 (1811302 5101 .Published in association with Airline Business by Reed Business Information, Quadrant House, The Quadrant, Sutton. Surrey. SM2 5AS. UK Flight International is sold subject to the following conditions: namely, that it is not. without the written consent of the publish ers first given, lent, re-sold, hired out or in any unauthorised cover by way of trade; or affixed to, or as part of, any publication or advertising, literary or pictorial matter whatsoever The publishers of Flight International are prepared to accept unsolicited material, but only on the understanding that such material is submitted wholly at the risk of the provider, and that the publishers cannot guarantee the receipt, safekeeping or return of non-commissioned work in any format, including man uscripts, digital data, photographic prints and transparencies. © 1997 Reed Business Information Ltd. LOOK BOTH WAYS "The trouble with forecasting is that it is rarely as accurate as hindsight." THE TROUBLE WITH forecasting is that it is rarely as accurate as hindsight -although hindsight is rarely as optimistic as forecasting can he. Elsewhere in this issue are recorded this magazine's hest forecasts of what will happen in 1998, Laid down here, however, are the best expressions of what we would like to record in hindsight at the end of what promises to be a turbulent 1998. It would be nice to report at the end of 1998 that European governments had decided that European interest was more important man nation al interest in the restructuring of the European aerospace industry. That would involve conceding that dreams of national supremacy are no longer relevant (if they ever were) and that the only way any European nation will preserve a presence in aerospace is by allowing its aero space companies to enter into genuine interna tional mergers. That would also involve being able to report that some European governments had announced that henceforth decisions on what would be produced where would be made on commercial grounds alone. It would be nice to report at the end of 1998 that European competition authorities and national governments alike had recognised that travel competition in Europe is between modes of transport as much as it is between companies within those modes. In particular, it would be nice to report that the competition authorities had spent more time on ensuring that the real costs of road, rail, sea or air travel were reflected in the charges levied on users of those services. It would be nice to report that the air-trans port industry had decided that 1998 was die year in which it would inject realism into its forecast ing process by accepting that there is no market in any product, anywhere in die world, which will sustain continuous growth. It would be nice to report diat, as a result, airlines and manufac turers got together and reviewed their order- books to make sure that the global airliner fleet is not only cleaner, quieter and more efficient than before, but is also being used more efficiently, with higher load-factors and yields. It would be nice to report that the govern ments of Europe decided in 1998 that military aircraft are best designed by military-aircraft producers to meet the widest customer require ments possible, and built on commercial lines, rather than being built on the outmoded and inefficient basis of national workshare. It would be nice to report that, in 1998, genuine progress was made towards a true international harmon- isation of aircraft design and safety stan dards, and of pilot and engineer licensing, so that international trade in aircraft and jobs could be rid forever of petty local protection ism, and customers worldwide would get a consistent best in stan dards and value. It would be nice to report that, in 1998, it was conceded that air navigation and control services were best pro vided by international bodies whose jurisdic tions transcended national boundaries where necessary, and that airspace users should pay those bodies directly for the benefit of those ser vices, rather dian paying national governments overflving taxes which might never be re-invest ed in improving the infrastructure. (It would be nice, too, if, in 1998, die lingering doubts over the ownership and control of existing naviga- d tion-satellite constellations, and die funding of tiieir eventual replacements, were resolved.) It would be nice to report at die end of 1998 that governments around the world had taken it on board that corporate and general aviation are integral parts of die wider aviation industry, and diat positive action had been taken on an inter national basis to guarantee dieir right of access to airports. That would involve guarantees that governments would not allow commercial pres sures to squeeze those operators out of existing airports unless proper alternatives to the same standards, opening hours and proximity to major destinations had been provided. It would also be nice to report that no government, any where, had allowed encroachment by other development on any airport land, or had permit ted the selling off of any such land. If any of these wishes comes true in 1998, looking back will be a true, if unaccustomed, pleasure. It would also make forecasting for 1999 a happier task than it has been for 1998. • FLIGHT INTERNATIONAL 7 - 13 January 1998 3
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