Years of experience have shown us that online job advertising alone does not build these connections – the straightforward job-board concept can soon go flat.
The more engaging and impactful advertisements come from multimedia opportunities, and at Flight Jobs, we have seen how visuals, banners, multi-purpose units and video content can help employers showcase their vision.
If job seekers can gain an insight into your company’s working life (through a recruiter video, for example), they more readily understand the career and relationship potential.
Harnessing search engine optimization (SEO) adds impact to job advertising too. The most popular keywords are the job title and location, and you should include these to give any advertisement prominence in searches.
We also encourage you to blog. Writing about your organization’s culture will contribute to relationship and brand building. It also increases searchability – boosting your SEO, while growing job seekers’ interest.