Blogs can do so much to help you reach potential employees. They establish a conversation between you and your audience. They build your credibility. They provide insights into your work culture, and help future employees imagine their lives at your organization.
You can create your own blog, or you can write a guest blog on another organisation’s site. (You can see an example of a guest post on the Flight Jobs jobseeker blog here.) Guest posts are a great way to dip your toes, or to expand the reach of your own blog.
And while you can find advice all over the internet on how to establish a solid blog or write a good post, I would like to share some tips I’ve come across or learned while blogging for Flight Jobs.