This is consensus from the team here at Flight Jobs. We’ve found that when campaigns combine our respected print media with targeted online advertising, they receive up to 60 per cent more responses than online media alone.
Print advertisements may not seem as exciting as digital. And I wouldn’t necessarily recommend a print-only campaign. But I continue to see strong results when recruiters integrate hardcopy and digital elements in their campaigns.
Flight International, the oldest continuously published aviation magazine, is a vital part of this recruitment strategy. As the expert voice of the aviation and aerospace industries, it has reported on and shaped the business for more than a century. With a potential weekly audience of hundreds of thousands of readers worldwide, and content that strongly appeals to flight crew, engineers and the aerospace industry, its pages can broaden the reach of recruitment campaigns.