ANALYSIS: SIA and the Asia-Pacific interiors arms race
18 Oct 2016
In 2007, Singapore Airlines (SIA) revealed a startling innovation: a first class suite with a lie-flat bed and privacy partitions in the world s largest and most prestigious airliner, the Airbus A380. The new product, along with updated business and economy classes, set it apart as a leader in cabin interiors. During a champagne-fuelled first service to Sydney, the world got a glimpse of the luxurious and spacious cabin of the future.