Why transatlantic return matters so much to airlines

British Airways, American, Virgin aircraft at Heathrow Nov 18

Source: Heathrow Airport

When Virgin Atlantic broke the news it would need to cut over 1,000 more jobs, even having secured its future within £1.2 billion ($1.6 billion) in refinancing commitments, it underlined just how damaging the failure to reignite the key transatlantic market was.

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