Spanish start-up Clickair launched operations on 1 October with a fleet of three Airbus A320s operating five routes from its Barcelona hub. Clickair, which is part-owned by Air Nostrum and Iberia, has an ambitious expansion plan that envisages a fleet of 30 A320s operating 70 routes by the end of 2008.
It has adopted what chief executive Alex Cruz calls a third-generation low-cost carrier model, designed to cater for passengers who just want low fares and travellers who are prepared to pay for frills such as in-flight meals, preferential boarding and frequent flyer miles. “We want to mix traditional low-fare carriers with what standard traditional carriers have at incremental prices. We want to give whatever the customer is willing to pay for,” Cruz says.