Class apart: why all-premium airline services have struggled to survive

BA A318 c Markus Mainka Shutterstock

Source: Markus Mainka Shutterstock

As an elevator pitch, you can understand the appeal. Take city pairs with a sizeable daily demand for mid-haul premium flights; provide travelers with an exclusive, intimate experience using smaller, more efficient aircraft configured with a few dozen business class seats; and perhaps choose convenient, secondary airports to avoid traffic congestion and crowded terminals.

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