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Single image ad
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Image
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File types: PNG and JPEG. We do not accept GIF, BMP or TIFF files. Maximum file size: 5 MB Maximum image size: 7680 x 4320 pixels Image aspect ratios: Horizontal/landscape: 1.91:1 Minimum: 640 x 360 pixels Maximum: 7680 x 4320 pixels OR Square: 1:1 Minimum: 360 x 360 pixels Maximum: 4320 x 4320 pixels OR Vertical: 1:1.91 Minimum: 360 x 640 pixels Maximum: 2340 x 4320 pixels
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Copy
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Use up to 150 characters to avoid truncation (600 character maximum). Important: Insert any legally required language in the introductory text.
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Headline
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Use up to 70 characters to avoid truncation (200 character maximum).
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Description
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Use approximately 100 characters to avoid truncation (300 character maximum). Please note, the latest version of LinkedIn’s mobile and desktop rarely shows description text.
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URL
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Must have the “http://” “or https://” prefix. Up to 2,000 characters. On occasion, tracking links are not accepted. In this case, the standard URL will be used
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Carousel ad
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Images (minimum 2)
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Minimum of two cards and a maximum of ten carousel images. Requirements for individual cards within the carousel: File types: PNG and JPEG. We do not accept GIF, BMP or TIFF files. Max file size: 10 MB. Max image dimension: 4320x 4320px. Recommended individual image spec: 1080 x 1080px with a 1:1 aspect ratio. Images will be scaled to 312 x 312px. Headline text for each image card is a maximum of two lines before being truncated.
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Copy
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Use up to 150 characters to avoid truncation on some devices (255 max characters)
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URL
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URLs must have the “http://” “or https://” prefix. You may use up to 2,000 characters for the destination link. On occasion, tracking links are not accepted. In this case, the standard URL will be used.
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Video ad
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Video
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Length: Three seconds to 30 minutes (Tip: most successful video ads are less than 15 seconds long). File size: Between 75 KB and 200 MB. File format: Raw MP4 only. Codec format: H.264 or VP8 Frame rate: Less than 30 FPS (frames per second). Pixel and aspect ratio requirements: Videos must meet height and width specifications, as well as aspect ratio specifications. You can calculate an aspect ratio by dividing the video width by height. Width: Between 640 and 1920 pixels Height: Between 360 and 1920 pixels. Aspect ratio: Between 1.778 and 0.5652. Example video sizes include: Horizontal: 1920 x 1080 Horizontal: 1200 x 675 Vertical: 720 x 920.
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Headline
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Use up to 70 characters to avoid truncation on most devices (200 max characters).
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Copy
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Use up to 600 characters for your intro text.
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URL
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All URLs must have the http:// or https:// prefix. Use up to 2,000 characters for the destination link. On occasion, tracking links are not accepted. In this case, the standard URL will be used.
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Thumbnail image (optional but recommended)
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File format: JPG or PNG. Maximum file size: 2 MB. Tip: the aspect ratio and resolution of the video thumbnail and video should match
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Looping
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Videos under 20 seconds will loop and replay when completed on desktop, but won’t loop on mobile devices.
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