Social media
Twitter - paid social media specs 2023
| Twitter - Minimum assets to be supplied for each ad booked | |
|---|---|
| Single image ad | |
| Image | File types: PNG and JPEG. We do not accept GIF, BMP or TIFF files. File size: Max 5MB. Image size: 1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1200 x 628 pixels is recommended for 1.91:1 aspect ratio. Aspect ratio: 1.91:1 or 1:1 |
| Copy | 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.) |
| URL | Must begin with http:// or https:// On occasion, tracking links are not accepted. In this case, the standard URL will be used |
| Carousel ad | |
| Images/video (minimum 2) | Number of slides: 2-6 (Images or Videos). Image Carousels size: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio. Video Carousels size: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio. Aspect ratio for Image Carousels: 1.91:1 or 1:1 image assets using a single aspect ratio within one carousel. Aspect ratio for Video Carousels: 16:9 or 1:1 video assets using a single aspect ratio within one carousel. Image file types: PNG and JPEG. We do not accept GIF, BMP or TIFF files. Video file types: Raw video file must be supplied in MP4 or MOV. |
| Copy | 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.) |
| URL | Must begin with http:// or https:// On occasion, tracking links are not accepted. In this case, the standard URL will be used |
| Video ad | |
| Video | File types: Raw video file must be supplied in MP4 or MOV. File size: 1 GB max. For optimal performance we strongly recommend to keep files under 30 MB. Video length: 15 seconds or less is recommended. Up to 2:20 is supported. Branding: Highly recommended throughout; if using a logo, it should be persistent in the upper left hand corner. Captions: Closed captioning or text overlays are mandatory. Video size: 1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1920 x 1080 pixels is recommended for 16:9 aspect ratio. Larger videos will be better optimized for when users click to expand videos. Aspect ratio: 16:9 or 1:1. |
| Thumbnail image | File types: PNG and JPEG. We do not accept GIF, BMP or TIFF files. Aspect ratio: recommend matching sizing of the video. Max size: 5MB |
| Copy | 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.) |
| URL | Must begin with http:// or https:// On occasion, tracking links are not accepted. In this case, the standard URL will be used |
| Looping | Videos will loop if the video length is under 60 seconds. |
| Video bitrate | 6,000 - 10,000k (recommended 6,000k) for 1080p. 5,000k - 8,000k (recommended 5,000k) for 720p. |
| Frame rate | 29.97FPS or 30FPS. Higher is acceptable (support up to 60FPS). If the available video has a lower frame rate don’t try to “upsample” it. |
LinkedIn - paid social media specs 2023
| LinkedIn - Minimum assets to be supplied for each ad booked | |
|---|---|
| Single image ad | |
| Image | File types: PNG and JPEG. We do not accept GIF, BMP or TIFF files. Maximum file size: 5 MB Maximum image size: 7680 x 4320 pixels Image aspect ratios: Horizontal/landscape: 1.91:1 Minimum: 640 x 360 pixels Maximum: 7680 x 4320 pixels OR Square: 1:1 Minimum: 360 x 360 pixels Maximum: 4320 x 4320 pixels OR Vertical: 1:1.91 Minimum: 360 x 640 pixels Maximum: 2340 x 4320 pixels |
| Copy | Use up to 150 characters to avoid truncation (600 character maximum). Important: Insert any legally required language in the introductory text. |
| Headline | Use up to 70 characters to avoid truncation (200 character maximum). |
| Description | Use approximately 100 characters to avoid truncation (300 character maximum). Please note, the latest version of LinkedIn’s mobile and desktop rarely shows description text. |
| URL | Must have the “http://” “or https://” prefix. Up to 2,000 characters. On occasion, tracking links are not accepted. In this case, the standard URL will be used |
| Carousel ad | |
| Images (minimum 2) | Minimum of two cards and a maximum of ten carousel images. Requirements for individual cards within the carousel: File types: PNG and JPEG. We do not accept GIF, BMP or TIFF files. Max file size: 10 MB. Max image dimension: 4320x 4320px. Recommended individual image spec: 1080 x 1080px with a 1:1 aspect ratio. Images will be scaled to 312 x 312px. Headline text for each image card is a maximum of two lines before being truncated. |
| Copy | Use up to 150 characters to avoid truncation on some devices (255 max characters) |
| URL | URLs must have the “http://” “or https://” prefix. You may use up to 2,000 characters for the destination link. On occasion, tracking links are not accepted. In this case, the standard URL will be used. |
| Video ad | |
| Video | Length: Three seconds to 30 minutes (Tip: most successful video ads are less than 15 seconds long). File size: Between 75 KB and 200 MB. File format: Raw MP4 only. Codec format: H.264 or VP8 Frame rate: Less than 30 FPS (frames per second). Pixel and aspect ratio requirements: Videos must meet height and width specifications, as well as aspect ratio specifications. You can calculate an aspect ratio by dividing the video width by height. Width: Between 640 and 1920 pixels Height: Between 360 and 1920 pixels. Aspect ratio: Between 1.778 and 0.5652. Example video sizes include: Horizontal: 1920 x 1080 Horizontal: 1200 x 675 Vertical: 720 x 920. |
| Headline | Use up to 70 characters to avoid truncation on most devices (200 max characters). |
| Copy | Use up to 600 characters for your intro text. |
| URL | All URLs must have the http:// or https:// prefix. Use up to 2,000 characters for the destination link. On occasion, tracking links are not accepted. In this case, the standard URL will be used. |
| Thumbnail image (optional but recommended) | File format: JPG or PNG. Maximum file size: 2 MB. Tip: the aspect ratio and resolution of the video thumbnail and video should match |
| Looping | Videos under 20 seconds will loop and replay when completed on desktop, but won’t loop on mobile devices. |
Facebook - paid social media specs 2023
| Minimum assets to be supplied | |
|---|---|
| Single image ad | |
| Image | File type: JPG or PNG. Ratio: 1.91:1 to 1:1. Resolution: At least 1080 x 1080 pixels. Maximum file size: 30 MB. Minimum width: 600 pixels. Minimum height: 600 pixels. Aspect ratio tolerance: 3% |
| Copy | Primary text: 125 characters. Headline: 27 characters. Description: 27 characters |
| URL | Up to 2,000 characters. On occasion, tracking links are not accepted. In this case, the standard URL will be used |
| Carousel ad | |
| Images/video (minimum 2) | Image file type: JPG or PNG. Video file type: MP4, MOV or GIF. Ratio: 1:1. Resolution: At least 1080 x 1080 pixels. Number of carousel cards: 2 to 10. Image maximum file size: 30 MB. Video maximum file size: 4 GB. Video duration: 1 second to 240 minutes. Aspect ratio tolerance: 3% |
| Copy | Primary text: 125 characters. Headline: 32 characters. Description: 18 characters |
| URL | Up to 2,000 characters. On occasion, tracking links are not accepted. In this case, the standard URL will be used |
| Video ad | |
| Video | File type: MP4, MOV or GIF. Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only). Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+. Resolution: At least 1080 x 1080 pixels. Video captions: Optional, but recommended. Video sound: Optional, but recommended. Video duration: 1 second to 241 minutes. Maximum file size: 4 GB. Minimum width: 120 pixels. Minimum height: 120 pixels |
| Copy | Primary text: 125 characters. Headline: 27 characters. Description: 27 characters |
| URL | Up to 2,000 characters. On occasion, tracking links are not accepted. In this case, the standard URL will be used |