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Tata SIA brands new carrier ‘Vistara’

Tata SIA Airlines has announced that its New Delhi based carrier will be called Vistara, with the carrier scheduled to start operations in October.

‘Vistara’ is derived from a Sanskrit word and implies ‘limitless expanse,’ says the Tata Group in a statement on its web site. Tata owns 51% of Tata SIA, while Singapore Airlines owns the remaining 49%.

The carrier will receive its first aircraft, an Airbus A320 in September, and will grow to 20 aircraft by 2019.

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Tata Group

"Today is a momentous day for the Tata group and Singapore Airlines,” says Tata SIA Airlines chairman Prasad Menon.

“Vistara will redefine the way we travel in India. I can confidently say that Tata's and SIA's legendary hospitality standards and service excellence will make Vistara a natural choice for passengers".

The branding work for Vistara was undertaken by Indian firm Brand Union Ray+Keshavan.

The lessor for the new carrier’s fleet is Singapore-based BOC Aviation.

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