Tata SIA Airlines has announced that its New Delhi based carrier will be called Vistara, with the carrier scheduled to start operations in October.
‘Vistara’ is derived from a Sanskrit word and implies ‘limitless expanse,’ says the Tata Group in a statement on its web site. Tata owns 51% of Tata SIA, while Singapore Airlines owns the remaining 49%.
The carrier will receive its first aircraft, an Airbus A320 in September, and will grow to 20 aircraft by 2019.
"Today is a momentous day for the Tata group and Singapore Airlines,” says Tata SIA Airlines chairman Prasad Menon.
“Vistara will redefine the way we travel in India. I can confidently say that Tata's and SIA's legendary hospitality standards and service excellence will make Vistara a natural choice for passengers".
The branding work for Vistara was undertaken by Indian firm Brand Union Ray+Keshavan.
The lessor for the new carrier’s fleet is Singapore-based BOC Aviation.