All opinion
Is the airline industry’s new-found ‘resilience’ actually just peak premium demand?
It might be the case that strong demand for the expensive seats among travel-hungry leisure passengers is a structural change in the post-Covid era. But there are clear risks in going all-in on that assumption
Is the airline industry at a point of inflection?
Some regions face a changed revenue environment amid slow GDP growth and stubborn inflation, writes CTAIRA analyst Chris Tarry
How Trump administration’s actions are weighing on airline traffic from Canada and Mexico
Demand for air travel to the USA from neighbouring countries has slumped amid trade tensions, divisive rhetoric from the US president and concerns over economies, exposing the industry’s vulnerability to forces outside its control
Downside risks still centre stage for airlines
Lower fuel is helping profit levels but a mixed revenue picture is more instructive as airlines plan for next year, writes CTAIRA analyst Chris Tarry
Why ecosystems are key to building SAF supply
Focusing on single technologies or projects is unlikely to generate the much-needed rapid expansion of production, writes SimpliFlying’s Shashank Nigam
Is this the smartest tool airlines are not using?
Post-booking flexibility can offer a largely untapped solution to managing through the capacity shortfall, writes Volantio chief executive Azim Barodawala
Airlines must deal with the real world
Recent events show the speed with which things can change in the sector – and the risks of over-optimism, writes CTAIRA analyst Chris Tarry
Busting the airline demand management myths
Sustainability policies that do not reflect the reality of growth trends worldwide risk ‘carbon colonialism’, writes SimpliFlying’s Shashank Nigam
The pressing airline challenges in 2025
As airlines face operational and strategic issues, some leadership teams appear to have short memories, writes CTAIRA analyst Chris Tarry
What does an unpredictable US administration mean for the global airline sector?
After its initial optimism over expectations of business-friendly policies from the new administration, the airline industry is discovering it might have to take some rough with the smooth while Donald Trump is in the White House
‘Not my job’ is not a valid option for airlines on the net-zero journey
If airline leaders openly disagree with the industry’s net-zero pathway, it risks discrediting current initiatives, argues SimpliFlying’s Shashank Nigam
Airlines end 2024 navigating more uncertainties
As the year comes to an end, airlines face more uncertainty around the impact of external factors on performance, writes Ctaira analyst Chris Tarry
Is Trump’s election a setback for airline sustainability efforts?
A second term for Donald Trump is likely to complicate the net-zero journey for airlines. Whether or not the reality turns out better than the rhetoric, the industry has lots to lose by failing to uphold its environmental commitments
Airlines must keep the fundamentals in mind
Basic economics suggest fares will continue to fall in many markets while costs are unlikely to follow suit, writes CTAIRA’s Chris Tarry
Sustainability will change every aspect of the airline business
It is hard to think of any area of the airline business that will be unchanged as the net-zero effort intensifies, argues airline marketing specialist Shashank Nigam
Airline leadership lessons from a generation of growth
Reflecting on 25 years of insight into the global airline sector and what it means for strategies today
Has marketing become the most risky airline job?
Once considered a glamorous role, airline marketing now requires navigation of sustainability sensitivities
Resist political pressure to renege on ESG commitments
The airline industry must not be tempted to undo its achievements so far on workforce diversity and the huge net-zero challenge by embracing the regressive policies favoured by politicians who might soon hold the balance of power in some geographies
Why United is right to lead team of rivals in sustainability fund
The US major is setting an example for others to follow by engaging its competitors with its Sustainable Flight Fund
Airlines are back, yes, but not necessarily better
As traffic returns to pre-Covid levels, more airlines will discover that inconvenient market fundamentals still apply
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