Visitors to the show can get an advance taste of the best of British luxury by visiting the Silverjet all-business class Boeing 767-200ER, which is scheduled to begin regular services between Dubai and London Luton on November 19.

Silverjet chairman Peter Owen and chief executive Lawrence Hunt are at the show. The airline launched operations between London and New York in January and made Dubai its second destination.

Silverjet is using Dubai air show as a key platform for its world-wide marketing campaign. “Silverjet is the world’s only airline to offer the convenience and luxury of a private jet without the need to own one,” said Katherine Gershon, Silverjet chief of staff.

“The Dubai air show 2007 afford Silverjet an unparalleled opportunity to welcome the world’s aviation industry, as well as future customers, on board to experience the Silverjet difference – from cabin interior style to food and beverage service excellence.”

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Source: Flight Daily News