Monarch Scheduled managing director Tim Jeans says that the carrier's internet-based extra seat-pitch option has been "the best ancillary revenue driver straight out of the blocks that I've ever seen". Passengers can pay £15 ($28) for 34in seat pitch, 6in more than standard. Monarch Scheduled has taken one row of seats out of its aircraft to provide the extra pitch on six rows (48 seats).

Source: Airline Business