Brazilian regional carrier Azul has taken delivery of this ATR 72 which is aimed at promoting awareness of breast cancer. ATR handed over the twin-turboprop during a ceremony at Toulouse, which coincided with International Women's Day on 8 March.
Its fuselage livery carries the name of the Brazilian non-profit organisation FEMAMA, which is geared towards combating breast cancer. Azul will conduct a week-long awareness scheme for breast cancer screening at Brazilian airports where the aircraft lands, while ATR and suppliers will help to fund a promotion campaign in October.
"A pink ATR aircraft is definitely an optimal way to bring this message across the country," says Azul chairman David Neeleman. Azul has selected Araçatuba as the next destination in its network of smaller Brazilian cities to be served with ATR 72s.
The carrier says it is seeking regulatory permission to launch flights from its São Paulo Campinas hub at the end of May.
Araçatuba will give Azul 32 destinations, including five served by its newly acquired fleet of turboprops.