FlightGlobal is the global aviation community’s primary source of news, data, insight, knowledge and expertise. We provide news, data, analytics and advisory services to connect the aviation community globally and help organisations shape their business strategies, identify new opportunities and make better decisions faster.
ANALYSIS: Cruz marks year at BA by going on the offensive
British Airways chief executive Alex Cruz marked his first year in charge of the Oneworld carrier by launching a marketing push for a £400 million ($500 million) investment programme under which it is upgrading its premium product offering.
Keep reading this article by becoming a FlightGlobal member now
PLEASE REGISTER FOR FREE OR SIGN IN TO CONTINUE READING
You have reached your limit of free articles for this period. Register for a FREE account to read this article and benefit from:
- Increased access to online news and in-depth articles from:
- FlightGlobal Premium covering the global aviation industry
- Airline Business providing insight for business leaders
- Weekly newsletters on topics across the industry