The king of low-cost: Herb Kelleher of Southwest Airlines

By Karen Walker 1999-06-01T00:00:00

When it comes to making work seem like play, Herb Kelleher is a master. But don't be fooled by the broad smiles and open-neck shirt. Behind the casual demeanour lies a management style that is Disney-esque in its attention to detail. Southwest Airlines employees expect to have fun under this ...

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