Swiss regional carrier Flybaboo has re-branded, shortening its name to Baboo and adopting a new logo to coincide with the start of its rapid expansion strategy.

Geneva-based Baboo, which serves 15 scheduled destinations, has changed its name and adopted a new red and white vertical logo.

The airline’s logo carries its new Baboo name in white, block capital lettering against a red background, aimed at mirroring the colours of the Swiss flag. A stylised Swiss cross has been integrated into the initial letter of Baboo’s new name.

Baboo says: “This change of image underpins the strong growth strategy implemented by the addition of four new destinations - three of which are in Eastern Europe - and by the arrival of three new Embraer 190 aircraft. These developments will enable Baboo to triple its number of its passengers.”

 Baboo's mascot is a black Labrador called Tofu

The three Embraers, due to arrive by July, represent rapid growth for the carrier which has until now operated two Dash 8-Q400 turboprops. It is using the additional capacity to add services to St Petersburg, Kiev, Sofia and Vienna. Two further Embraer 190s are slated to join Baboo’s fleet in spring 2009.

Source:'s sister premium news site Air Transport Intelligence news

Related story: Jacques Bankir: leading Flybaboo through big expansion phase

Source: Flight International